Sympathy Expressions

The funeral business is changing dramatically. Memorial services are often more frequent than traditional services with caskets. Explore what this means for your business – and learn the all about the new generation of Sympathy Expressions.  You’ll see all the classic designs you need to know how to create funeral tributes – casket sprays, baskets, easels, set pieces -  in lively sessions of lecture and demonstrations. And you’ll also see some of the new ideas consumers demand – and practice them in hands-on workshops. Learn how to conduct a sympathy consultation and tastefully market your services. Discover how to personalize sympathy designs and make them a distinctive part of your shop’s offerings.

Wilton Hardy AIFD PFCI AAF of Palm Beach Gardens, FL owned and operated a successful retail flower shop for more than 30 years. He is a past President of AIFD and was honored with the Institute’s highest accolade, the Award of Distinguished Service to AIFD designating him as a Fellow of the Institute.