Smart Everyday Design

The flower business is primarily an “occasion” business.  Do your designs need some spice and pizzazz? Do you struggle to simplify your daily offering to make work a bit easier? Are you anxious to learn how to create designs that have that “special something extra” customers really connect with? You’ll see ideas in this class for everyday occasions – birthdays, anniversaries, babies, get well, thank you and congratulations – and you’ll be challenged to create designs that are traditional – but with an engaging twist! You’ll see new mechanics and materials that will renew your creative spirit and enjoy the designs you create and sell every single day!

Susan Ayala AIFD, Loma Linda, CA, is a versatile floral artist who is known for her exceptional design ideas and keen eye for color. With an extensive background as a retail florist, freelance artist and float builder, she understands how to create remarkably detailed designs profitability.