Lifestyles – Permanent Botanicals with Style - NEW!

 September 18-21, 2016
Instructor: Matt Wood AIFD 

Surrounding yourself with beauty all year long is a lifestyle choice. Here is your chance to learn from one of the greatest trend designers the floral world has ever seen. Matt not only designs many of the arrangements you see in Winward showrooms and catalogs – he also helps design the flowers themselves. How can your business capture more of the lucrative home interior market? Learn from the master of style and décor – through hands-on assignments and personalized coaching. You’ll learn how to design, sell and merchandise permanent designs that are original to your business.

Matt Wood AIFD is an industry icon in the world of permanent botanicals. He lives in Alameda, CA and is one of the creative minds behind Winward Silks. He has authored several books on creating permanent botanicals and has taught design around the world.

For more information click here or contact the Teleflora Education Center. Please include your name, shop name and phone number in your e-mail request.