Frequently Asked Questions

What is eFlorist’s social marketing program?
eFlorist’s social marketing is an all-encompassing program that runs ads and posts on behalf of your shop so you don’t have to. We aim to elevate your shop’s online presences and drive results through strategic and targeted campaigns across Facebook and Instagram.

What exactly is social media marketing and how does it work?
Social media marketing utilizes social media platforms (such as Facebook and Instagram) to connect with your audience to build your brand, drive website traffic and increase sales. It involves creating and sharing engaging content on social media networks.

Why should I invest in social media marketing?
Investing in social media marketing offers numerous benefits for all businesses:

• Increased brand awareness/loyalty: Social media platforms provide unparalleled reach, allowing you to showcase your brand to a vast audience
• Highly targeted advertising: Social media platforms offer highly personalized targeting options, enabling you to reach specific demographics, interests, and behaviors.
• Enhanced customer engagement: Social media facilitates direct communication with your audience
• Drive additional website traffic: By showcasing valuable content and promotions, you can drive traffic to your website. This increases exposure and also generates leads and potential sales opportunities.

How many posts will my shop run per month?
We will typically run 2-3 posts per week for an average of 8-10 per month. This number is independent of any posts you want to run yourself.

What is a boosted post?
A boosted post is a type of ad we run as part of the program. We take a post and promote it to users who may not already be following your page, increasing reach and visibility to a much wider audience. This also helps increase engagement, reach, and can potentially drive more traffic to your website, and in turn, conversions. Boosted posts often appear in users' feeds as sponsored content, marked with a label indicating that they have been boosted.

Where can I track perform of my social marketing campaigns?
We will send you monthly reports tracking the performance of your campaigns.