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  • How Much to Spend?

    The average florist spends 3 - 4 % of their gross sales in marketing/advertising. Aggressive florists spend 5% or more.

    Example:

    Annual Gross Sales: $250,000

    Marketing/Advertising Budget  
    3%:  $7,500
    4%:  $10,000
    5%:  $12,500

     

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