July 2010

On the Cover
Planning for successful holidays requires a vision centered on well-defined themes and color schemes—like this fresh, inviting ‘Winter Garden” look. For more holiday themnes by Tom Bowling AIFD, PFCI, see “In a Holiday Mood” in this issue.

Inside: the design features excerpted below, plus:

• An excerpt from a fabulous new book of event design work by New York-based floral visionary Jerry Sibal. 
• Focus on Design, A Way with Display, Creative Edge, Shop Profile, Fresh Focus, and other popular departments.

Back Issues | Media Kit | Flowers& Buyer's Guide  

In a Holiday Mood
Merchandising themes for Christmas past, present, and future.
Floral design by Tom Bowling AIFD, PFIC
Photography by Ron Derhacopian

Frosted wonderland
Gleaming and glittering permanent botanicals in warm, subtle tones of silver and platinum combine beautifully with the brown, tan, and cream neutrals that dominate many home interiors. Here, a shapely silver urn that is partly textured, partly smooth, overflows with frosted ornaments, fruits and foliage; these are combined for contrast with neutral greenery and natural pinecones. Here’s a labor-saving tip: Tom made this and other designs in this feature by snipping branches from a premade garland. These branches already combine materials of different types. Clipping them from a garland is easier and more cost-effective than buying the materials separately and adding a pick to each one.

Fun with Foliage
Creative techniques with leaves and grasses.
Floral design by Anthony Vigliotta AIFD, Anthos Design, Los Angeles, California
Photography by Jerry Davidson

Value added
In this hand-tied bouquet, each individual ‘Opium’ rose is enclosed within the frame of a rolled aspidistra leaf, which sets the rose apart and enhances its value like the setting of a jewel. The framing is easy and quick. Anthony used the two halves of one split aspidistra leaf to make a bundle that includes two wrapped roses. The bundles then become elements in the hand-tied bouquet, which also includes single roses and a collar of aspidistra leaves, curled and stapled into place and lined with rose petals. For how-to steps on enclosing roses inside a split aspidistra leaf, see page 55 of the printed July issue of Flowers&.