Why Advertise in Flowers&?

Welcome to Flowers&, the premier showcase for floral products and services.

For 30 years, Flowers& magazine has captured the hearts and imaginations of floral-industry readers. Established in 1980 as Teleflora’s new monthly magazine of floral design, it quickly won a following that went beyond the Teleflora membership to include wholesalers, educators, and other retail florists.

Today that following remains fiercely loyal and deeply interested in everything that appears inside the covers of Flowers&. Our 20,000 readers include a solid majority of retail florists in North America. Advertisers include the floral industry’s leading suppliers. They know their message will be seen, and embraced, by readers who represent the most successful shops here and abroad, with access to the industry’s most advanced marketing tools and technology.

Advertising in Flowers& shines in a clean, stimulating print environment with a favorable ad-edit ratio. We invite you to pick up any issue of Flowers& and be your own judge of print quality and ad placement.

Let our readers find you on the Web.

Print media remain essential for communication with retail florists. In a recent study by WF&FSA (the Wholesale Florist and Florist Supplier Association), 81% of florists said they preferred receiving product information by regular mail (versus fax, 35%, and e-mail, 30%).

However, we also know that floral-industry suppliers like to be found easily on the Internet. To that end, in 2010, Flowers& will bring its Buyers’ Guide online. Special opportunities will be made available to Flowers& advertisers.

To learn more about advertising in Flowers&, call 800.421.4921.