Flowers& Editorial Calendar and Advertising Deadlines - 2012

January
Trends 2012
Product focus: containers, decorative accessories
Last day to reserve ad space: 11/7/11
Ad materials due: 11/11/11

February
Spring Holidays
Product focus: Easter and Secretaries’ Week
Last day to reserve ad space: 12/12/11
Ad materials due: 12/16/11

March
Mother’s Day; Prom Flowers
Product focus: Mother’s Day gifts, corsage accessories
Last day to reserve ad space: 1/9/12
Ad materials due: 1/13/12

April
Spring and Summer Weddings
Product focus: wedding accessories
Last day to reserve ad space: 2/6/12
Ad materials due: 2/10/12

May
Fresh-Flower Buying; Corporate Accounts
Product focus: fresh flowers, containers
Last day to reserve ad space: 3/12/12
Ad materials due: 3/16/12

June
Buyers’ Guide; Everyday and Party Flowers
Product focus: balloons, party accents, everyday containers
Last day to reserve ad space: 4/9/12
Ad materials due: 4/13/12

July
Holiday Planning
Product focus: candles, ornaments, permanent botanicals
Last day to reserve ad space: 5/7/12
Ad materials due: 5/11/12

August
Permanent Designs; Fall Holidays
Product focus: permanent botanicals, dried and preserved flowers
Last day to reserve ad space: 6/11/12
Ad materials due: 6/15/12

September
Fall and Winter Weddings
Product focus: wedding accessories
Last day to reserve ad space: 7/9/12
Ad materials due: 7/13/12

October
Sympathy Designs 
Product focus: sympathy products, gift basket components
Last day to reserve ad space: 8/6/12
Ad materials due: 8/10/12

November
Holiday Designs
Product focus: candles, holiday items
Last day to reserve ad space: 9/10/12
Ad materials due: 9/14/12

December
Valentine’s Day
Product focus: roses, Valentine’s Day containers and accessories
Last day to reserve ad space: 10/8/12
Ad materials due: 10/12/12