Flowers& Editorial Calendar and Advertising Deadlines - 2010

January
Trends 2010
Product focus: containers, decorative accessories
Last day to reserve ad space: 11/3/09
Ad materials due: 11/6/09

February
Spring Holidays
Product focus: Easter and Secretaries’ Week
Last day to reserve ad space: 12/1/09
Ad materials due: 12/4/09

March
Mother’s Day; Prom Flowers
Product focus: Mother’s Day gifts, corsage accessories
Last day to reserve ad space: 1/5/10
Ad materials due: 1/8/10

April
Spring and Summer Weddings
Product focus: wedding accessories
Last day to reserve ad space: 2/2/10
Ad materials due: 2/5/10

May
Fresh-Flower Buying;
Corporate Accounts
Product focus: fresh flowers, containers
Last day to reserve ad space: 3/2/10
Ad materials due: 3/5/10

June
Buyers’ Guide;
Everyday and Party Flowers
Product focus: balloons, party accents, everyday containers
Last day to reserve ad space: 4/6/10
Ad materials due: 4/9/10

July
Holiday Planning
Product focus: candles, ornaments, permanent botanicals
Last day to reserve ad space: 5/4/10
Ad materials due: 5/7/10

August
Permanent Designs; Fall Holidays
Product focus: permanent botanicals, dried and preserved flowers
Last day to reserve ad space: 6/1/10
Ad materials due: 6/4/10

September
Fall and Winter Weddings
Product focus: wedding accessories
Last day to reserve ad space: 7/6/10
Ad materials due: 7/9/10

October
Sympathy Designs
Product focus: sympathy products, gift basket components
Last day to reserve ad space: 8/3/10
Ad materials due: 8/6/10

November
Holiday Designs
Product focus: candles, holiday items
Last day to reserve ad space: 9/1/10
Ad materials due: 9/3/10

December
Valentine’s Day
Product focus: roses, Valentine’s Day containers and accessories
Last day to reserve ad space: 10/05/10
Ad materials due: 10/8/10