Gerard Toh AIFD
Freelance Designer
Sherman Oaks, California

Gerard Toh AIFD is a consultant for Sherman Oaks Florist, and previously owned and operated the flower shop for 25 years.  As an active member of Southern California’s floral community, Toh has held positions as president o Teleflora’s Los Angeles Coastal Counties Unit, as a member of the San Fernando Valley Floral Association, and the Associated Florists of Southern California.  Along with being a board member of the California State Floral Association and the South West Regional Chapter of AIFD, he has also been on their education committees.  He is currently on the national board of directors of AIFD

Gerry’s work has been featured in numerous floral publications, including several covers, features and editorials in Flowers& magazine, Flora, Blooming News, Town and Country and Bride and Bloom magazine.  A winner of numerous awards for design, including the California State Designer of the Year, Toh has also served as judge for various floral design competitions across the country. Some engagements that have shaped his personal style include programs at the annual international AIFD symposium, AIFD Across America series for the North West, South West and Southern Chapters, conducting design workshops in Taiwan, being creative director for a permanent botanical manufacturer in China and decorating the official cars at the Pasadena Rose Parade.

Gerry is a member of Teleflora’s prestigious team of Education Specialists. He currently works as a creative director and visual merchandiser for various floral companies and as the special projects art director of the magazine The Bride and Bloom and Fleurish.  His personal agenda is to promote floristry as a viable art form and to showcase the creativity of the American floral artist.

His life motto states “Always take life in small steps and enjoy every little miracle along the way.”