Sympathy Expressions

July 25-28, 2010
Instructor: Bert Ford AIFD

The funeral business is changing dramatically. Memorial services are often more frequent than traditional services with caskets. Explore what this means for your business – and learn the all about the new generation of Sympathy Expressions.  You’ll see all the classic designs you need to know how to create funeral tributes – casket sprays, baskets, easels, set pieces -  in lively sessions of lecture and demonstrations. And you’ll also see some of the new ideas consumers demand in hands-on workshops. Learn how to conduct a sympathy consultation and tastefully market your services. Discover how to personalize sympathy designs and make them a distinctive part of your shop’s offerings.

Bert Ford AIFD is a successful retail florist from Salem, NH who understands how important growing sympathy business is to today’s retail florist. Bert is a Teleflora Education Specialist who regularly shares his design ideas and management strategies in an a delightfully entertaining  way with florists all over North America.

For more information click here or contact the Teleflora Education Center. Please include your name, shop name and phone number in your e-mail request.