Reach more customers every day, without spending a cent.
Time and again you've heard us talk about how important it is to claim your online business listings. You may have even gotten a call from eFlorist staff about it, and now you've heard from Marie Ackerman on the subject. Having a robust business listing is such an effective way to reach customers, we're doing everything we can to make sure each and every eFlorist shop has claimed their listings!
When you consider that billions (that's right, BILLIONS) of searches are conducted on Google for local goods and services every month, you start to see why it's so important to have a business listing that's up-to-date and drives traffic to your eFlorist site.
That's why the eFlorist team has been calling shops to help you claim your free listings on Google, Yahoo! and Bing (Google only in Canada). We want to make sure your shop is well represented in search listings, so those billions of online shoppers find YOUR shop.
Basically, business listings are today's equivalent of being in the phone book. When someone searches for "Houston florist," a list of websites that relate to Houston florists will appear in search results. In the case of Google, some of those listings will be tied to a map. Those are Google's business listings, otherwise known as Google Local Pages.
Most businesses, landmarks and other locations have a corresponding page. In the case of businesses, you can claim those pages and post your own content to them, for free. Why claim them? Two reasons: One, it gives you an easy way to reach potential customers, and two, it prevents anyone else from claiming the page and stealing your business.
Beyond that, claimed business pages rank higher in search results than unclaimed pages. The higher you appear in search results, the better your chances of getting a click, so it stands to reason that if you claim your listing and improve your search ranking, you'll get more business. In a survey of over 300 eFlorist shops whose listings were claimed by Teleflora, orders increased an average of over 30%!
So you know it's useful for your business, but maybe you don't have time to do it. That's where the eFlorist team comes in. Teleflora has partnered with a company named Balihoo to claim eFlorist member listings. Balihoo staff members will begin the process, then call eFlorist shops across the US and Canada to complete it.
- Calls to shops are made throughout the year on weekdays during regular business hours.
- Phone calls should take less than 10 minutes.
- You will not be asked for your Teleflora PIN or any other confidential information.
This service is provided at absolutely NO COST to you. You will not be charged for this service, ever.
Once your listing is claimed, you will have complete ownership of it and you can do whatever you wish with it. We suggest you post photos of your shop, add a message to visitors, or create a promotion code that can be redeemed on your eFlorist site. Visit eFlorist University to get instructions and ideas for customizing your page.
If you've already claimed your listings, we will not alter them.
For questions about this FREE service, or about anything eFlorist-related, please contact eFlorist Support at 866.983.3932 or eflorist@teleflora.com.