• shares florists' tips that save time, bring new customers to your shop and make you money
  
• is an information-packed monthly newsletter shares successful management techniques that have helped real-life flower shops make more money
  
• gives you more ways to make money each day with marketing and merchandising tips, promotion ideas and the keys to effective employee management.  
  

In This Issue – March 2010

Special Theme Issue: Selling Value

• Value Is the New Black
  You’ve heard it before: “Compete on Value, Not Price.” And in these economic times, it may be the best advice you can take.
• Reality Check
  How to capture the growing at-home entertaining market.
• Frugal Yet Festive Weddings
  While high-priced items may be a harder sell to some brides these days, your shop has plenty to offer those in the wedding way. Think value versus price.
• The Importance of Discipline by Sam Viviano
  How to develop the self-discipline to more successfully manage your shop.
• From Empty Nest to Full Shop
  Instead of slowing down when their children left the nest, this enterprising couple purchased a flower shop and got connected with their community.