• shares florists' tips that save time, bring new customers to your shop and make you money
  
• is an information-packed monthly newsletter shares successful management techniques that have helped real-life flower shops make more money
  
• gives you more ways to make money each day with marketing and merchandising tips, promotion ideas and the keys to effective employee management.  
  

In This Issue – April 2010

• Dealing with Unfair Customers
  Is the customer always right? Is it in your shop’s best interest to serve everyone? Read here to see when it might be the right time to say “good-bye” and when a little education can turn everything around.
  
• Reality Check
  The best and most-productive way to use e-mail.
  
• How and Why to Cross-Train Your Employees
  What does delivery have to do with design? And sales with bookkeeping? In a word, everything. This article will delve into why you should cross-train employees--and how to do it.
  
• Selling to Seniors by Sam Viviano
  Have you captured this lucrative customer base?
  
• New Location, New Spirit
  This second-generation shop owner found new life and new inspiration in a surprising new location.