Oklahoma Education Center

Some thoughts from 
Marie Ackerman AIFD PFCI AAF
Teleflora's Vice President of Education

 "Perhaps the most valuable result of all education
is the ability to make yourself do the thing you have to do,
when it ought to be done, whether you like it or not. "     

That quote is attributed to Thomas H. Huxley, the great British Scientist who lived in the mid to late 1800s – and was in many ways a self-educated scholar. He read books, attended and participated in lectures, and continued to challenge his mind to learn new things for most of his life. He also knew that keeping yourself motivated to learn is a big part of education.

Many floral industry designers are also self-taught through books and magazines – even attending programs at wholesale houses throughout North America. Nothing wrong with that – but it can be challenging to keep motivated to learn. Education has never been more important for retail florists than it is now because our industry is changing faster than ever. Don't you agree? 

Keeping up with trends, networking with other florists and sharing best practices is really what gives your shop the edge over ones that live only within their four walls. Making the time to attend a seminar pays off in ways that you might not imagine. First, you get a break from the day-to-day routine of business.  Once away, you can gain a new perspective on what you do. At the Teleflora Education Center you can see and practice new design techniques and mechanics, share sources for exciting new products, learn how others manage technology demands on their shops or even gather practical ideas on how to manage the operations of your shop more successfully.

We've planned an exciting new school year for 2012. We've lined up the industry's finest instructors and have a world class facility to host each event. The Teleflora Education Center is an AIFD Education Partner and a pathway for those seeking recognition for their design skills. We hope that you will sign up for one or more classes this year – to gain a fresh perspective on the art and business of flowers.

For 28 years the Teleflora Education Center has been the place where creativity and innovation blossom. We cordially invite you to attend a class in 2012, so you can continue to flourish!

Sharing your love of flowers,
Marie Ackerman AIFD PFCI AAF 

 

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